The anatomy of the influencer apology
Why some apologies work and others don't.
This special edition of the ‘infinite scroll newsletter’ pulls from an ‘infinite scroll podcast’ episode.
In August 2018, beauty YouTuber Laura Lee sat in front of her couch and turned on her camera. Laura wore a white T-shirt with her hair pulled back. There was not a stitch of makeup on her typically full-glam face.
The creator was there to address seve…
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