The successful rebrand of Addison Rae
From Louisiana TikToker to indie pop icon.
On March 23rd, 2024, English singer-songwriter Charli XCX posted a video on TikTok.
The clip showed Charli in the recording studio jumping up and down, excited about the vocals of a collaborator on her new hit Von Dutch (Remix). The collaborator was in the recording booth, and before launching into her verse on the single, she let out a high-pitched scr…
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