Keep scrolling for FaZe Clan’s (potential) redemption.
This week’s edition of infinite scroll is brought to you by the Game of Thrones x Pandora collection. Shop the collection, now available in store and online.
Kylie Jenner built a beauty empire, now she’s coming for fashion
After months of speculation over whether Kylie Jenner is launching a quiet luxury fashion label, it appears the rumours are true. In a new piece for The Wall Street Journal, Rory Satran interviewed Kylie to get the inside scoop on her upcoming brand, Khy— a namesake brand, like Kylie Cosmetics or Kylie Skin, however this time a play on a nickname.
Khy’s first drop is set for November 1, where the brand plans to feature different guest designers and concepts as the collection grows.
The first pieces include “black faux-leather garments and nylon-and-elastane 'base layers,'“ created with Nan Li and Emilia Pfohl from Berlin-based label Namilia.
As the Wall Street Journal’s “brand innovator of the year,” Kylie donned several Khy pieces for her November cover shoot.
“The whole line is really inspired by my personal wardrobe, and the different moods that I’m in,” Kylie tells Satran.
Kylie has a number of collaborators on the project, with the brand co-founded by Kris Jenner and Emma and Jens Grede— a couple who are also heavily involved in Skims and Good American.
The launch of Khy comes off the back of Kylie entering her “couture era.” Over the past year, Kylie has firmly established her presence in the fashion world, most notably with her attendance at the Schiaparelli couture show in January, where she donned a fresh-off-the-runway look.
But Kylie’s vision of beauty and style has certainly evolved over the years— something she attributes to motherhood.
“My daughter has totally taught me a lot more about myself, and seeing myself in her has changed everything. I’ve had so much growth and am just embracing natural beauty,” Kylie goes on to say.
Read the full profile via The Wall Street Journal.
Gen Z TikTok creator goes viral for sharing the “postgrad struggle”
A TikTok user named Brielle has gone viral after sharing a video reflecting on her experience working in a full-time job after graduating.
In the video, which has now amassed over 2 million views, Brielle criticises the corporate grind, questioning how people with a '9-5 schedule' can find time for themselves.
“This is my first 9-5 job after college… and I’m commuting in the city and it takes me f—king forever to get there,” she begins. “I don’t have time to do anything… I don’t have time or energy to cook dinner, I don’t have energy to work out.”
As TikTok users inundated Brielle's video with supportive comments, it wasn't long before the video began to circulate on X. There, users began to criticise the creator, claiming she is “lazy” and that she should “get used to it.”
Many X users have come to Brielle’s defence, questioning why people have been so quick to poke fun at her while noting that her “critique is deeply valid.”
Brielle has since made a follow-up video, calling for a “reform of the 9-5 schedule” because “the only people that are benefiting [from it are] the people that run corporations.”
Watch Brielle’s original video on TikTok.
FaZe Banks to become FaZe Clan CEO following GameSquare acquisition
Speaking of Gen Z at work, FaZe Clan is now entering its CEO era.
The esports and gaming collective is being acquired by GameSquare Holdings Inc. for $17 million— just over a year since FaZe entered the stock market with a valuation of $725 million.
Since FaZe went public last July, the company has been plagued by internal strife and plummeting stock prices, leading Nasdaq to issue a deficiency letter, threatening to delist the org’s shares.
This has left FaZe in shambles, with Snoop Dogg resigning from his position on the board of directors in April, and CEO Lee Trink being fired last month.
Under Trink’s direction many FaZe members criticised the trajectory of the organisation. This is something that GameSquare hopes to address by returning FaZe’s founding members to leadership positions.
Richard “FaZe Banks” Bengston is set to become the CEO, Thomas “FaZe Temperrr” Oliveira is taking on the role of President and Yousef “FaZe Apex” Abdelfattah will become the COO.
“The acquisition of one of the biggest names in gaming serves as a perfect illustration of how we have built a powerful infrastructure with an expansive scale that we can use to leverage the full spectrum of resources,” says the CEO of GameSquare, Justin Kenna. “We are also thrilled to welcome back the founders of FaZe Clan and their fans, one of the most deeply engaged communities born on the internet.”
The transaction is expected to be finalised by the end of the year, pending approval from both FaZe Clan and GameSquare shareholders.
Read the full story via Centennial World.
BeReal might be dead, but say hello to Daylyy
It wasn't long ago that BeReal was at the heart of the cultural zeitgeist, but the photo-sharing app has fallen off in recent months. For internet users who remain disillusioned by filters and the carefully-curated content on social media, a new app named Daylyy is emerging as BeReal’s potential successor.
Daylyy is a social photo-sharing app that restricts uploads to real-time pictures, preventing users from posting edited images from their camera rolls.
“It’s a real-time social media app. There’s never going to be filters, and you’re not going to see any uploads,” co-founder and CEO Austin Anderson explains.
”You also won’t see things like vanity metrics or numbers. And, most importantly, no algorithm.”Daylyy also maintains a strong commitment to privacy, a concern particularly important to Gen Z. The app refrains from displaying comments or the like count on posts, and instead fosters personal connections by enabling users to message one another directly.
While filter-less daily photo-sharing apps do exist, Anderson claims that Daylyy moves away from the “gimmicky” features commonly found among their competitors.
Daylyy currently has over 47,000 users spanning across more than 100 countries.
While this highlights the demand for social media platforms that prioritise authenticity, it's uncertain whether Gen Z has the appetite for another real-time photo-sharing app after the BeReal boom.
Read the breakdown of Daylyy via TechCrunch.
Swoop’s ongoing coverage of Colleen Ballinger’s cancellation stirs backlash
Since the news of Colleen Ballinger’s manipulation and grooming allegations broke, longtime followers have stepped forward to share their stories about the Ballinger family. However, only a handful of these accounts have received the recognition they merit.
Members of the r/ColleenBallingerSnark subreddit claim that a former fan named Oliver and their experiences with Trent Ballinger have not received the level of attention they deserve.
On June 8, Oliver shared a lengthy X thread with multiple screenshots of alleged messages sent to them from Trent. Throughout their conversations, Trent discussed Oliver’s sexual orientation, got possessive over the minor, and even gave Ollie the nickname “peapod.”
After Swoop revealed that she had interviewed Oliver for her four-part documentary on Colleen’s cancellation, internet users have questioned why Swoop excluded their conversation from the videos.
Swoop explained that upon discovering Johnny Silvestri’s lies about Colleen’s ex-husband, Joshua David Evans, she felt it was necessary to shift the direction of her coverage.
She also noted that she did not want to contribute to the misrepresentation of Ollie’s narrative by others.
Reddit users have voiced their criticism, claiming that Swoop shifted her focus to Johnny due to the “sensationalised” nature of the story.
Swoop and Ollie have since taken to X to share that they have privately discussed the situation and cleared up any misunderstandings. In their posts, they also urged their followers to ease the hate.
As the conversation winds down, the back-and-forth online highlights how commentary creators prioritise specific stories— the coverage as a result, may not represent every side or perspective.
While it's safe to assume that there were personal reasons behind Swoop's decision, it goes to show how important stories are often overlooked in favour of clickbait and sensationalism.
Read the full story via Centennial World.
Q&A: Baby Plans, How We Met, Dream Interviews, How We Make Money, Business Advice & More
This week's infinite scroll is the annual Q&A episode where hosts Lauren Meisner and Jordyn Christensen answer listener-submitted questions. Lauren and Jordyn first answer questions about their personal lives, covering everything from zodiac signs to future family plans, before diving into business-related topics, sharing insights into running a digital publication, and offering some pop culture predictions.
Listen to the full episode on Spotify, Apple Podcasts, or YouTube.